About House of Form
The business behind better wellness businesses.
House of Form was created to bridge the gap between high-level strategy and the reality of running a growing wellness business.
Because the challenge is rarely knowing that something needs to change. The challenge is understanding what to prioritize, how the pieces connect and how to implement the changes without losing momentum.
House of Form works alongside founders across strategy, operations, customer growth and expansion — bringing commercial thinking and practical structure to businesses preparing for their next stage.
Founder-Led. Operator-Minded.
Georgie Simons
Founder, House of Form
Georgie Simons is an entrepreneur, operator and growth strategist with experience building consumer-facing businesses across wellness, fitness, fashion and lifestyle.
Before founding House of Form, Georgie co-founded Something Borrowed, a luxury fashion rental platform scaled across the UK and Netherlands, where her work spanned growth, operations, partnerships, marketing, CRM and customer experience.
Building the business gave Georgie first-hand experience of the realities founders face as a company grows — from customer acquisition and retention to operational systems, partnerships and market expansion.
Earlier in her career, Georgie worked in public relations at Luchford, where the agency's roster included premium London fitness and wellness brands such as KX London and BXR London.
Georgie is also completing a mat Pilates certification, deepening her understanding of boutique fitness from both a commercial and customer perspective.
- Growth Strategy
- Operations
- Business Development
- Customer Acquisition
- Customer Retention
- CRM
- Email Marketing
- Partnerships
- Brand Strategy
- Customer Experience
- Launch Strategy
- Expansion
Selected Experience
Georgie's professional background — not House of Form client work.
The organizations above reflect Georgie's prior professional and entrepreneurial experience. KX London and BXR London were clients of Luchford, the agency Georgie worked at — they are not House of Form clients. House of Form client work will be added here as engagements are completed and shared with permission.
Selected Work