The growth partner behind modern wellness brands.
Strategy, operations and growth for founders building the next generation of wellness businesses.
Beyond Consulting
We work alongside founders — not around them.
House of Form works alongside founders as an embedded growth partner. We combine commercial strategy with hands-on operational thinking to help wellness businesses strengthen their foundations, grow their customer base and build the systems required to scale.
We don't deliver a strategy deck and disappear. We help determine what needs to happen next — and work alongside founders to make it happen.
When founders come to us.
However the business found its way here, the underlying question is usually the same: what has to change for growth to continue.
You're launching.
The concept is strong. Now the commercial and operational foundation needs to match it.
You're growing.
Demand is increasing, but the systems behind the business haven't caught up.
You've lost momentum.
Membership is flat or falling, the concept feels tired, and what used to work isn't working any more.
You're expanding.
The first location works. Now you're thinking about location two, a new market or another revenue stream.
Built for modern wellness
Sectors we work across — not a client list.
What We Work On
Growth rarely comes from fixing one thing.
House of Form works across the commercial, operational and customer-facing parts of the business to identify what is holding growth back — and what needs to happen next.
Growth Strategy
Operations
Membership & Customer Growth
Brand & Go-to-Market
Launch & Expansion
Strategic Advisory
Ways to Work Together
Engagements built around where the business is.
The Growth Partner
Ongoing strategic and operational support for founders who want an experienced external partner embedded in the growth of their business. Designed for businesses that already have traction but need greater structure, commercial clarity and accountability as they grow.
- Growth strategy
- Operations
- Membership strategy
- Retention
- Marketing direction
- Partnerships
- KPIs
- Expansion planning
Launch + Expansion
Project-based consulting for businesses preparing to launch, open another location, enter a new market or reposition an existing concept.
- Commercial planning
- Launch strategy
- Market positioning
- Operational systems
- Customer journey
- Team planning
- Go-to-market
- Expansion
Customer Growth + Retention
Focused consulting designed to improve the commercial engine behind the customer journey.
- Membership strategy
- Customer acquisition
- Retention
- CRM
- Email marketing
- Referral programmes
- Community
Strategic Advisory
Ongoing senior-level strategic support for founders who want an experienced sounding board without a fully embedded consulting engagement.
- Founder advisory
- Strategic decision-making
- Growth opportunities
- Partnerships
- Commercial planning
- Monthly reviews
Our Specialism
Recurring revenue is the most valuable thing a wellness business can build.
Whether it's a membership base or a subscription product, predictable revenue changes everything about how a business grows — what you can afford to spend to acquire a customer, whether you can plan a second location, and what the business is ultimately worth.
It's also where most wellness businesses quietly lose money: intro offers that don't convert, onboarding that isn't designed, and churn nobody is measuring.
- Membership tiers & pricing
- Intro offer conversion
- Onboarding & first 90 days
- Churn diagnostics
- Subscribe & save design
- Lifecycle CRM & email
- Win-back campaigns
- Referral & community
The Form Method
Four stages. One way we work.
The FORM Method is House of Form's approach to building wellness businesses that are designed to grow — from commercial groundwork through to multi-site, multi-market scale.
Foundation
Is the business model built to expand?
Business strategy, positioning and financial forecasting — establishing the commercial groundwork a business needs before it scales.
Systems
Can the business run without the founder in every decision?
Operational infrastructure: SOPs, team structure, studio launch support and customer journey — built for consistency.
Growth
What increases revenue per customer, per location?
Membership strategy, customer acquisition, retention and community building — the commercial levers of growth.
Scale
What does it take to repeat what works?
Expansion planning, partnership development and multi-site, multi-market growth — building the structure to repeat success.
Founder-Led. Operator-Minded.
Georgie Simons
Founder, House of Form
Georgie Simons is an entrepreneur, operator and growth strategist with experience building consumer-facing businesses across wellness, fitness, fashion and lifestyle.
Before founding House of Form, she co-founded Something Borrowed, a luxury fashion rental platform scaled across the UK and Netherlands, where her work spanned growth, operations, partnerships, marketing, CRM and customer experience.
What We Hold To
How we work.
Eight commitments that shape every engagement — and determine which businesses we take on.
- Quality over quantity
- Community-driven growth
- Premium customer experiences
- Long-term brand building
- Innovation within wellness
- Purpose-led strategy
- Thoughtful partnership
- Sustainable growth
Insights
Perspective on building modern wellness businesses.
What Needs to Change Before You Open Location Two
Coming soonRetention Is a Growth Strategy
Coming soonBuilding a Wellness Business That Doesn't Depend on the Founder
Coming soonFollow House of Form
Strategy, operations and perspective on building modern wellness businesses.
Limited — three places
The Founding Client Programme.
House of Form is taking on three founding clients at a reduced rate. This isn't a discount — it's an exchange.
- A materially reduced rate, held for six months
- Full scope — no reduction in service
- Direct access to the founder
- Priority on availability
- A published case study with real results
- A testimonial on completion
- One introduction to a peer founder
- Honest feedback as we build the practice
Work With Us
Ready for what's next?
Whether you're launching, growing or preparing to expand, House of Form works with a select number of founders through consulting, strategic advisory and project-based engagements.